Oversee the formation of trade marketing strategy and management plan for each product category, in-store management and shopper activation, and E-channel activation in order to enhance sell-out opportunity and achieve target sell-out volume.
Determine the operational plan and budget of functions/units under control including development and integration of Trade Marketing operational works in line with company directions, goals, policies, and strategies.
Develop and propose trade marketing strategy for overall categories to ensure target revenue, profit, market share and sell-out volume.
Manage and drive each product category sell-out performance in each channel by proactively conducting related initiatives to ensure the achievement of each product category of Trade Marketing goals and targets.
Manage the development of trade campaign and promotion plan for customer and shopper and its execution of each product category to ensure target revenue, profit, market share and sell-out volume.
Manage in store activities including shopper activation activities, event marketing, Planogram planning, and POSM operation for each product category to drive shopper desire to buy products in store and align with trade campaign and promotion plan to drive shopper desire to buy products in store and align with trade campaign and promotion plan.
Manage the development of trade marketing strategies and shopper activation activities of each product category on e-commerce platform to drive shopper desire to buy products and ensure alignment with overall trade marketing strategy
Monitor deployment and execution of work practices, procedures, processes associated with Trade Marketing plan of all product brands under each product category, alignment with trade marketing standards and policies and compliance with code of conducts of organization, laws, and regulations set by related governance bodies
Manage and support the collaboration between Marketing, Trade Marketing, Sales, and other related functions for trade marketing related initiatives/activities such as customer pricing structure and trade campaign for customer and shopper across brands and channels to ensure a smooth, efficient, and synergized synchronization for all related functions with regards to diverse functional demands towards the success of company’s business
Observe, aware, and manage potential conflicts that could occur across Trade Marketing, Sales, and Marketing to ensure a smooth, efficient, and effective synchronization across all functions
Manage the coordination and communication with Marketing and Sales to ensure alignment of brand image, pricing, promotion, and sale volume of each product category.
BA / MBA in Marketing or related field
Age between 35 – 45 years old
At least 15 years of experience in Trade Marketing with FMCG and at least 8 years in Management level.
Understanding of Marketing strategy and shopper behavior
Opening Mind and willing for Challenge and Change.
Enthusiastic and Ambitious.
Good strategic thinking, pro-active, initiative, and highly independent.